Contentsquare launches new AI agent and analytics capabilities across ChatGPT apps, LLM traffic, and conversation intelligence ->
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Turn customer conversations into deep experience insights

Bridge the gap between digital experience and customer interactions. Understand why customers reach out, how those conversations go, and what it tells you about your entire experience.

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Conversation Intelligence
Core capabilities

Get more context on customer actions and sentiment

Make conversations your go-to source of customer insights. Use them to spot quality issues, uncover the root causes, and find improvement opportunities—from automation possibilities to emerging problems.

Common use cases

Use customer conversations to fuel growth, retention, and cost-efficiency

Spot what’s driving demand, creating friction, or putting retention at risk. So you can take proactive, data-driven action instead of playing catch-up.

CI Use Case - Sentiment Trend over time

Find where you can increase conversions and revenue with AI commerce agents

Design AI agent experiences that resolve issues and guide customers through purchases. Use customer interactions to inform your AI agent strategy—from when agents reach out to which content customers see. 

Move from reactive to proactive AI automation with proven conversion insights. Know which conversations drive results, and scale them up to deliver the right engagement, at the right time, to the right customers.

Top impact metric: Conversion rate

Improve AI deflection without impacting the customer experience

Get a fuller picture of your customer experience, including changes in sentiment, exchange patterns, and root causes of contacts. From here, planning your automation strategy is easy—understand which interactions AI can handle, which need human assistance, and where your AI agents need refinement.  You’re left with clear insights to improve deflection rates while providing the support your customer deserves. Zero trial and error needed.

Top impact metric: Deflection rate

CI Use Case - Increase self-service deflection
CI Use Case - Reduce cost per contact

Automate manual tasks and proactively address customer issues

Forget slow surveys and manual call reviews—instead, our AI analyzes and categorizes every customer interaction automatically. Surface emerging issues and common questions quickly, so your team can addresses problems as they happen.

Understand where to streamline workflows, improve agent guidance, and reduce unnecessary effort, so you can reduce costs and automate effectively.

Top impact metrics: Cost per contact

Use customer conversations to inform better product decisions

Product issues show up in customer conversations long before they appear in surveys or usage data. Conversation Intelligence highlights friction points, feature gaps, and new customer needs, and connects them to conversation topics, sentiment, and trends. 

With these insights, product teams can confirm roadmap priorities, spot competitor mentions, and act on feedback faster.

Top impact metrics: Top customer-reported product issues identified

CI Use Case - Improve product insights
CI Use Case - Predict and reduce customer churn

Spot churn signals early and act before it's too late

Changes in customer contact frequency, sentiment, and unresolved issues can be early signs of churn. Conversation Intelligence keeps an eye on these signals and highlights where customers are getting frustrated. Spot risks earlier, step in sooner, and fix retention issues before customers leave.

Top impact metrics: Early churn risk signals identified

Benefits of Conversation Intelligence

How can Conversation Intelligence help your role?

VP Digital Marketing
CMO / VP Digital Marketing

Reduce friction that drives cost, churn, and brand risk 

  • Identify top pain points impacting experience and loyalty

  • Reduce support-driven friction across digital journeys

  • Track sentiment shifts tied to campaigns and changes

Growth Lead
Digital Marketing / Growth Lead

Fix what’s impacting conversion and driving up costs

  • Spot experience issues and journey gaps

  • Reduce friction that blocks conversion and retention

  • Understand which use cases to automate with AI agents

Chief Customer Officer (CCO)
Chief Customer Officer (CCO)

Spot churn risks early and act with confidence

  • Monitor customer sentiment and experience trends 

  • Detect repeat issues and unresolved friction sooner

  • Align teams around a single source of customer truth

Experience
VP of Customer Support / Experience

Lower costs while improving experience quality

  • Reduce repeat contacts and escalations

  • Improve agent effectiveness with real conversation insights

  • Balance efficiency goals with customer satisfaction

L&D
Director of QA / Quality Ops / L&D

Deliver consistent quality without manual reviews

  • Evaluate agent performance across all conversations 

  • Coach agents with real, contextual examples

  • Automate QA evaluations and track quality and adherence trends over time

Connect to your favorite customer service and interaction platforms

Turn conversations into better business outcomes.

Talk to our team to discover how Conversation Intelligence can support your customer experience goals.

Frequently asked questions

  • Contentsquare shows what happens in digital journeys and product usage. Conversation Intelligence adds what customers say and why they reached out, connecting their behavior with deeper conversation context for a more complete view.