Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.
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Get the whole picture of multi-session journeys

Understand multi-session journeys across your websites, apps, and other branded experiences to increase conversion and retention. See what drives the most ROI and customer lifetime value so you can double down on what’s working.

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Product Analytics

Revealing Contentsquare's reimagined all-in-one experience platform

Connected analytics, practical AI. By combining the strengths of Contentsquare, Heap, and Hotjar, you get a unified approach to customer understanding. The new platform is here to transform the industry as we know it.

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Common Use Cases

Get a single source of truth for understanding customer experiences

Increase customer lifetime value and lower churn

Measure how customer experiences affect revenue and retention, then optimize them for long-term value. See super convenient breakdowns for campaigns, content, A/B tests and features, across sessions and devices.

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The State of Digital Experience Analytics

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Discover what brings your customers back (and how to do more of it)

Analyze conversions and retention across sessions to uncover what drives your customers to engage, what brings them back, and where they drop off.  Dive straight into related session replays to see the why.

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Understand any audience segment (and create experiences they love)

Create helpful user segments—like new signups, loyal customers, casual users and more. Compare their journeys and discover how to tailor experiences, communications, and offers to better serve each segment.

Maximize conversions by finding the best opportunities to improve customer experiences

Find new ways to improve conversions by analyzing user journeys. See where conversions are lowest (or highest), which paths visitors take towards conversions, and where you can improve their experiences to ramp up results.

Benefits of Product Analytics

Create winning products by optimizing journeys from end-to-end

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See key web metrics

Track traffic, engagement, conversion rate, and more to learn what customers are doing.

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Improve complex digital journeys

See the full picture of journeys across sessions and digital touchpoints

Practical AI Visual
AI-powered analysis

No data expertise needed. Ask the AI any question and it runs an instant analysis for you.

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Instant insights

Capture all past and current user behavior by installing a single code snippet. No manual tracking needed.

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Boost customer lifetime value

Discover what increases average revenue per customer.

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Build better features

Identify success factors and pains, and know what to improve.

Core Capabilities

Put game-changing insights in easy reach of your team

Connect to all your favorite apps

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    Experience Analytics

    Increase engagement and conversion

    Analyze customer journeys through your site and app. Find fresh opportunities to optimize pages and page elements.

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    Experience Monitoring

    Fix errors and performance issues

    Resolve conversion blockers related to app or website performance. Prioritize fixes that make the biggest difference to your users.

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    Voice of the Customer

    Ask customers anything

    Make better decisions with fast user feedback. Use AI to analyze survey results with a few clicks.

Get a complete understanding of your users’ digital journeys over time

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Frequently asked questions

  • Product Analytics enables various teams—like product, data, and marketing—to understand and improve product adoption, growth, and customer retention. 

    It does this by surfacing user journeys and interactions with your site or app. This helps you prioritize product development and investment by uncovering user behavior trends at each milestone in the user journey.