How the Contentsquare-AWS partnership delivers smarter CX strategies at scale

What does AWS do?

Amazon Web Services (AWS) is a cloud computing platform that provides scalable IT infrastructure to a range of companies, governments, educational institutions, and non-profit sectors around the world. 

Founded in 2006, AWS offers a suite of services including computing power, storage, networking, databases, analytics, applications, and mobile solutions, helping organizations build, scale, and innovate without needing to invest in physical servers.

The platform also offers extensive support to developers, with an AWS management console, SDKs and tools, resources, training, and certifications. A subsidiary of Amazon.com Inc, AWS is based in Washington, US, with data center locations across the US, Europe, Brazil, Singapore, Japan, and Australia.

How the Contentsquare-AWS partnership works 

This partnership brings value to its customers by combining Contentsquare's experience analytics with the enterprise-level performance of AWS’s cloud infrastructure. It gives customers behavioral and product insights at scale and helps connect that data with existing tools and workflows within AWS’s data warehouses. 

With a single line of code, Contentsquare’s experience intelligence platform captures every data point of a user’s journey through a digital product, across multiple sessions and devices. Contentsquare is a provider on the AWS Marketplace, which means AWS customers can access the platform’s enhanced behavioral data and integrate it into their AWS data warehouse of choice (S3 or Redshift), helping them connect the dots to build more rewarding, long-lasting customer relationships.

AWS is a key technology partner within Contentsquare’s ecosystem, which includes more than 250 leading technology and service providers. Through these partnerships, Contentsquare delivers certified, ready-to-use integrations—backed by open APIs—so customers can connect experience insights with their existing tech stack and unlock actionable analytics to drive business growth.

3 key benefits of the Contentsquare-AWS partnership 

Here are 3 key benefits of the Contentsquare-AWS partnership that businesses are taking advantage of:

1. Seamless data integration

Contentsquare’s Data Connect capability lets businesses export their experience, product, and error data directly into AWS data warehouses. This allows organizations to combine Contentsquare analytics with internal, first-party data for deeper analysis and improved cross-functional reporting. 

Through AWS’s scalable infrastructure and analytics services, customers can operationalize these (Contentsquare) insights across…teams. This creates a more agile, data-informed approach to improving customer journeys and business performance, while keeping data in a secure and compliant environment.

Harmeet Nandrey

Global Solutions Lead, Advertising and Marketing Technology at AWS

2. Scalable, reliable infrastructure

Through AWS Marketplace, Contentsquare helps businesses create custom packages that mix and match products and pricing plans that directly suit their needs, so they can ramp up or down on business cycles without worrying about server management.

3. Actionable experience insights

Combining Contentsquare’s experience analytics with AWS processing, businesses get fast, actionable insights into user behavior, including friction points and high-value journeys, that help increase conversions across web and mobile channels.

How the AWS–Contentsquare partnership drives value: 3 key use cases

1. Scalable experience analytics 

Customer experience is increasingly recognized as a key differentiating factor between brands, not only to help retain customers (which can cost 5x less than acquiring new customers) but also as a revenue-driving opportunity.

With Contentsquare’s Experience Analytics product, you can tap into everything your users are doing on their journey through your digital products, from clicking and hovering, to hesitating and getting frustrated. 

Use Journey Analysis to find and promote high-value journeys (or spot and resolve unexpected sources of frustration). Drill down to page-level analytics with heatmaps to see which content engages, and which frustrates. Missing the ‘why’ behind the data? Jump directly to related session replays to observe the motivations behind user actions and prioritize next steps by identifying high-impact improvements.

Jump straight to related session replays to watch how users acted on the page

💡Pro tip: don’t waste time sifting through hours of session recordings. Use Contentsquare’s AI, Sense, to do the heavy lifting for you with Session Relay Summaries—your quick fix to finding customer insights and friction points, all wrapped up in an easy-to-understand overview. 

By integrating Contentsquare with AWS, businesses can integrate these insights at scale into Redshift—a fully managed data warehouse service in the cloud— or S3, without the need to manage infrastructure.

For example, let’s say a global retailer wants to optimize its shopping experience for users across the regions it operates in.

Contentsquare helps capture and process every single user interaction on the retailer’s web and mobile sites to get a complete picture of each customer’s journey, regardless of region. AWS provides the enterprise-grade cloud infrastructure to securely store and scale this data across regions, helping the retailer to analyze large volumes of interactions with ease. 

With this partnership, the retailer can directly spot points of friction in the user experience and make targeted improvements.

2. Deeper insights into product adoption 

Building products that customers trust and come back to time and time again is no easy feat. Going beyond quantitative insights to understand customer behaviors and motivations in-product is what powers teams to build products that last.

With Contentsquare’s Product Analytics, companies can simply add a snippet of code and automatically access every user interaction across web and mobile devices, within one platform. No manual tagging, no tweaking down the line when new features are added—just fast insights to better understand key actions like adoption rates, new feature performance, and the onboarding process. 

Tailor onboarding to every audience

When paired with AWS data warehouses, product teams can bring this behavioral data directly into their internal systems to gain deeper insights. 

For example, let’s say a SaaS company wants to understand how users interact with their features.

With the Contentsquare-AWS partnership, the company can capture every interaction and seamlessly integrate this behavioral data into Redshift or S3, without custom APIs or complex data transformations. 

With the data in a single warehouse, they can then combine this data with transactional and customer support data from their other tools to turn feature usage patterns into targeted upsell campaigns or expansion opportunities.

3. Unified data and centralized storage 

Many companies today struggle with siloed data spread out across tools, systems, and teams. This fragmentation means it's difficult to get a single, complete view of the customer.

Contentsquare’s Data Connect exports behavioral, product, and error data directly into a company’s data warehouse of choice, SQL-ready and structured so teams can hit the ground running.

With AWS data warehouses, companies can combine Contentsquare data with other business data to give teams a single source of truth, viewable in AWS-powered executive dashboards. This integrated data then fuels AI and machine-learning models to improve factors like churn prediction and anomaly detection. 

This partnership brings significant value to joint customers by combining Contentsquare’s advanced digital experience analytics with the scalability, security, and performance of AWS’s cloud infrastructure.

Harmeet Nandrey

Global Solutions Lead, Advertising and Marketing Technology at AWS

For example, let’s say an ecommerce company notices new customers typically churn within 90 days.

By tapping into the Contentsquare-AWS partnership, the ecommerce company is automatically streaming customer behavior directly into its AWS data warehouse. Because there’s no custom APIs or ‘Extract, Transform, Load’ (ETL) required, the data is ready for immediate analysis.

The company can combine this data with data already integrated into the warehouse—for instance, purchase history, customer support tickets, and demographic information—and filter it into an ML model to then predict the likelihood of churn.

Equipped with identified high-risk patterns, the company’s digital teams can develop targeted interventions to support frustrated users, like in-app messages or customer support outreach programs.

Ready to streamline your data to improve your customer experience?

With the Contentsquare-AWS partnership, businesses can tap into a wealth of structured customer data, streamlined into a data warehouse. Book a demo with our experts today and make data-driven decisions the norm at your company.

FAQs about the Contentsquare-AWS partnership