4.7
on G2
4.7
on Gartner
Go beyond Product Analytics

Product Analytics that builds winning products

Stop guessing what happens between visits, understand multi-session journeys across your websites, apps, and other branded experience. Track how users return, re-engage, and convert over time—so you can remove friction, reduce churn, and maximize lifetime value.

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6102
2
9837
7
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6093
3
%

increase in engagement on campaign banners

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rhone
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4603
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1897
7
%

exceeding their targets and seeing sales up, year-on-year

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2907
7
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9243
3
%

increase in revenue for this customer journey

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7496
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4790
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increase in average monthly Contentsquare users

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5231
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9415
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QA analysis outcome score has gone up by 15% from 85% percent to 98%

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Product Analytics
Common Use Cases

Get a single source of truth for understanding customer experiences

Increase customer lifetime value and lower churn

Measure how customer experiences affect revenue and retention, then optimize them for long-term value. See super convenient breakdowns for campaigns, content, A/B tests and features, across sessions and devices.

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The State of Digital Experience Analytics

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Discover what brings your customers back (and how to do more of it)

Analyze conversions and retention across sessions to uncover what drives your customers to engage, what brings them back, and where they drop off.  Dive straight into related session replays to see the why.

Image  — Discover what brings your customers back
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Understand any audience segment (and create experiences they love)

Create helpful user segments—like new signups, loyal customers, casual users and more. Compare their journeys and discover how to tailor experiences, communications, and offers to better serve each segment.

Maximize conversions by finding the best opportunities to improve customer experiences

Find new ways to improve conversions by analyzing user journeys. See where conversions are lowest (or highest), which paths visitors take towards conversions, and where you can improve their experiences to ramp up results.

Benefits of Product Analytics

Create winning products by optimizing journeys from end-to-end

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See key web metrics

Track traffic, engagement, conversion rate, and more to learn what customers are doing.

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Improve complex digital journeys

See the full picture of journeys across sessions and digital touchpoints

Practical AI Visual
AI-powered analysis

No data expertise needed. Ask the AI any question and it runs an instant analysis for you.

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Instant insights

Capture all past and current user behavior by installing a single code snippet. No manual tracking needed.

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Boost customer lifetime value

Discover what increases average revenue per customer.

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Build better features

Identify success factors and pains, and know what to improve.

Core Capabilities

Put game-changing insights in easy reach of your team

Connect to all your favorite apps

Frequently asked questions

  • Product Analytics enables various teams—like product, data, and marketing—to understand and improve product adoption, growth, and customer retention. 

    It does this by surfacing user journeys and interactions with your site or app. This helps you prioritize product development and investment by uncovering user behavior trends at each milestone in the user journey.