Product Analytics that builds winning products
Stop guessing what happens between visits, understand multi-session journeys across your websites, apps, and other branded experience. Track how users return, re-engage, and convert over time—so you can remove friction, reduce churn, and maximize lifetime value.
Get a single source of truth for understanding customer experiences
Increase customer lifetime value and lower churn
Measure how customer experiences affect revenue and retention, then optimize them for long-term value. See super convenient breakdowns for campaigns, content, A/B tests and features, across sessions and devices.
Discover what brings your customers back (and how to do more of it)
Analyze conversions and retention across sessions to uncover what drives your customers to engage, what brings them back, and where they drop off. Dive straight into related session replays to see the why.

Understand any audience segment (and create experiences they love)
Create helpful user segments—like new signups, loyal customers, casual users and more. Compare their journeys and discover how to tailor experiences, communications, and offers to better serve each segment.
Maximize conversions by finding the best opportunities to improve customer experiences
Find new ways to improve conversions by analyzing user journeys. See where conversions are lowest (or highest), which paths visitors take towards conversions, and where you can improve their experiences to ramp up results.