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This Contentsquare Master Service Agreement (the “MSA”), by and between the applicable Contentsquare Contracting Entity set forth in Section 11.11 (“Contentsquare”), and the customer contracting party identified on the applicable Order Form (together with Affiliates of such company or entity (for so long as they remain Affiliates) which have entered into Order Forms for CS Services for such Affiliate, each a “Customer”) is effective as of the Start Date of the first Order Form executed between Contentsquare and Customer. Contentsquare and Customer may each be referred to herein as a “Party” or collectively as the “Parties.”

The Parties hereby agree to be bound by the terms and conditions of this MSA, including any specific services terms, product details and any applicable license and/or subscription terms set forth in applicable CS Service Schedules located at https://contentsquare.com/legal/service-schedules/, Order Form(s) and SOW(s), each of which become binding on the Parties and are incorporated into this MSA upon execution of an Order Form and/or SOW. Each Order Form and/or SOW is governed by and incorporates the following documents in effect as of the Start Date of the applicable Order Form or SOW, collectively referred to as the “Agreement”, that consists of:

1. the Order Form and/or Statement of Work;

2. DPA;

3. any other attachments, addenda, and/or appendix(ices) to this MSA;

4. Service Schedule(s); and

5. this MSA.

The applicable attachment(s), addenda, appendix(ices), and Service Schedule(s) is determined by the CS Service(s) purchased on the Order Form and/or SOW. In the event of a conflict, the order of precedence is as set out above in descending order of control.