How Beerwulf used Contentsquare to craft the perfect product page

The company

Beerwulf.com is an online store where visitors discover and buy delicious craft beers from all over Europe and, soon, the world. They’re passionate about connecting those who like drinking beer, with those that love brewing it. Their website sells over 600 beers, curated packs and home draught systems.

The challenge

The Beerwulf team wanted to better understand customer behavior to improve the product listing page (PLP) of one of their most important products, Packs.

Using Journey Analysis, the team saw that many visitors were adopting a looping behavior between the PLP and product detail pages (PDP). Visitors were going back and forth to try and compare the contents of the pack which was only shown on the PDP.

The solution

Based on this insight, the product team ran a test allowing people to quickly see the content of a pack on the list page.

This meant that instead of having to go back and forth, they could immediately compare the contents of each pack on the list page through an interactive pop-up.

Contentsquare empowers my team to make data-driven decisions so they can find clear business values for improvements they find on the page.

Lars Harmsem

Product Owner Experimentation

The results

As a result of this test, there was a +2.4% increase in conversion rate, and 8% of people on the page actually interacted with the additional pop-up (instead of going back to the previous page).