Imagine having an intelligent, always-on partner who not only answers your questions—but anticipates them. One who understands your industry, goals and needs, works behind the scenes to surface what matters most, and even takes action for you.
This is the agentic future of analytics, and at Contentsquare, it's already taking shape. Jon Cherki, CEO of Contentsquare, explores how the future Sense agent will transform the way businesses interact with digital insights.
Q1: You’ve been talking about the “agentic future” of analytics. What does that actually look like?
[Jon]: For years, analytics has been passive—you go in, run a query, dig for insights, and try to figure out what to do next. The agentic future flips that script. We’re building intelligent agents that act on your behalf.
These agents won’t just show you dashboards—they’ll learn from your behavior, understand your goals, and proactively surface the most relevant insights. They’ll recommend next steps. They’ll flag issues before you find them. They’ll even automate actions—like triggering a survey, creating a Jira ticket, or sending performance updates to your leadership team.
It’s like going from a static report to a trusted, context-aware colleague who’s always one step ahead.
Q2: How would that change the day-to-day for someone using Contentsquare?
[Jon]: Let’s take Ben, a Customer Journey Manager at a large bank. His job is to optimize the mortgage experience. Before he even logs in, Sense—our AI agent—would have set up his personalized dashboard based on acquisition and retention goals.
When something breaks, Ben wouldn’t need to go hunting through dashboards. Sense would flag the issue, quantify the impact, pull up the session replays, and even create a Jira ticket—with all the context—sent to the right team.
When Ben’s called into a strategy meeting, Sense would give him real-time data to answer leadership’s questions on the spot. It would suggest new audience segments, launch surveys automatically, and loop results into personalized campaign recommendations. That’s not analytics. That’s an intelligent teammate.
Q3: What’s the bigger picture here for businesses?
[Jon]: It’s about velocity, confidence, and measurable impact. When analytics shifts from being passive to proactive, teams can act faster and with more clarity. You eliminate the insight bottleneck and give every user—not just analysts—access to strategic, contextual insights.
It also makes analytics visible at the executive level. When your platform sends real-time results, auto-generates reports, and shows direct impact on revenue or churn, leaders see the value immediately. That visibility drives retention and growth for our users.
We believe this shift—from dashboards to agents—will define the next era of digital experience. And we’re just getting started.
Final Thoughts
The future of analytics is no longer just about having more data—it’s about making that data work for you. With intelligent agents like Sense, Contentsquare will deliver on a vision where insights are always on, always relevant, and always ready to act.
Welcome to the agentic era.
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