Effortless insights: how Contentsquare is redefining analytics with AI

AI is transforming analytics—and we’re excited to announce a new feature, Session Replay Summaries, to deepen and diversify our AI-powered insights. 

Too often, teams spend hours digging through data, trying to piece together data from different tools, instead of simply getting the answers they need.

At Contentsquare, we believe there’s a better way. That’s why we’ve been embedding AI features across our platform—to make analytics effortless, guiding teams toward faster insights and smarter decisions without having to do any heavy lifting.

But we’re also careful about how we build AI. Rather than chasing the next new hype, we take a practical, customer-first approach—ensuring every AI capability we release is ready to deliver real value. 

✅ Product Analytics CoPilot, launched last summer, has already reached 50% adoption, making analytics accessible to more teams and increasing org-wide usage

✅ Voice of the Customer (VOC) Summarization & Automation enables companies to instantly analyze customer feedback at scale, surfacing key themes and pain points, saving hours of manual effort

✅ Now, we’re taking AI even further—introducing Session Replay Summaries, which lets teams analyze multiple user journeys in seconds, not hours.

Our latest release: advanced AI-powered Session Replay Summaries

Session Replay has long been an essential tool for understanding digital user behavior. It captures every click, scroll, and interaction, helping teams diagnose issues, validate hypotheses, and optimize experiences.

But watching individual sessions is time-consuming.

With Session Replay Summaries, AI analyzes multiple sessions at once, identifies recurring behavior patterns, and extracts key takeaways—so teams can focus on what actually matters instead of sifting through hours of footage.

🔹 Key insights: AI-generated summaries pinpoint user navigation trends and highlight deviations from expected behaviors

🔹 Time-coded friction detection: jump straight to moments where users struggle, hesitate, or abandon tasks

🔹 Multi-session intelligence: uncover patterns across multiple user sessions to identify high-impact opportunities for optimization

Why group session analysis is a game-changer

Most analytics tools let you analyze one session at a time, but that doesn’t give the full picture. What truly matters is identifying widespread patterns across user sessions—so teams can fix the most pressing UX roadblocks at scale.

With AI-powered multi-session summaries, teams can:

✅ Detect recurring UX friction across thousands of users—not just one-off problems

✅ Prioritize actions based on impact, not just guesswork or isolated feedback

✅ Save hours of manual review, while getting a clearer, data-backed view of how users experience your site or app

In our recent Benchmarks Report, we saw that organizations using Contentsquare’s experience analytics saw a 4.5x reduction in digital friction compared to their peers. As we continue to streamline identifying friction, with AI summarization, we expect even higher adoption rates from our customers and a smoother, more seamless internet experience for everyone!

CoPilot is revolutionizing how teams work—so we’re taking it to the next level

Launched last summer, Product Analytics CoPilot has been a massive success—over 50% of our product analytics customers have adopted it, significantly increasing weekly analytics usage.

CoPilot democratizes analytics by allowing non-technical users to ask natural language questions and get instant insights—no SQL or data expertise required.

✅ Faster decisions: skip complex dashboards—just ask and get an answer

✅ Smarter insights: AI surfaces hidden trends and anomalies teams might have missed.

✅ Higher adoption: more teams can access insights, leading to stronger alignment across organizations

As our customers adopt our CoPilot in the Product Analytics Module, we’re actively working on bringing the same functionality to the platform for Experience Analytics and Experience Monitoring use cases. We’ll reveal more at CX Circle EMEA, May 13, 2025 in London.

🎥 Try it yourself:

Read more about Copilot

Scaling customer feedback with AI: VoC summarization and automation

The biggest issue with customer feedback is actioning it. Understanding customer feedback shouldn’t require hours of manual work.

Our Voice of the Customer AI automatically analyzes and categorizes feedback at scale, surfacing key themes, sentiment trends, and actionable recommendations in seconds.

🔹 User sentiment score: get instant insights into how users feel about a page, and track how user sentiment changes over time

🔹 Summarized insights: instead of reading every response, get instant, AI-generated summaries that highlight what matters most

🔹 Direct integration with Session Replay: see exactly where customer frustration happens and link it to user feedback

Learn how to conduct data analysis with Voice of Customer

Looking ahead: the AI analyst for every digital team

Session Replay Summaries, Product Analytics CoPilot, and Voice of the Customer AI are just the beginning.

At Contentsquare, we believe the future of analytics is Agentic AI—where AI doesn’t just provide insights, but autonomously runs analysis, prioritizes actions, and guides teams toward continuous optimization.

🚀 Our vision:

• An AI-powered digital analyst that can run entire workflows autonomously

• A system that understands business goals and recommends the best next steps

• An analytics experience where insights come to you—without digging through dashboards

We’re already embedding AI into our products to make analytics simpler, faster, and more actionable. And we’ve only just begun.

Join us at CX Circle in London on May 13 for a look at the next wave of AI-driven innovations.

💡 Want to see AI-powered insights in action? Explore our latest AI capabilities.