New York, March 20th, 9 AM ET – Contentsquare, a global leader in digital analytics, today launched AI-powered Session Replay Summaries, a feature that automatically summarizes key events and trends across multiple user sessions, allowing teams to quickly surface UX insights without sifting through hours of footage.
“Our new Session Replay Summaries is just the latest addition to Contentsquare’s suite of practical AI features, designed to help teams quickly pinpoint user behavior patterns across multiple sessions, and address issues efficiently,” said Lucie Buisson, Chief Product Officer at Contentsquare.
Experience the user journey without the hassle
With customer expectations at an all-time high, understanding the user experience to optimize journeys and increase customer satisfaction is crucial. Contentsquare's Session Replay capability already allows you to watch a video-like replay of any customer’s journey, capturing every click, scroll, and interaction on your site or app, and surfacing errors and frustration points along the way. This comprehensive view helps uncover hidden pain points, validate hypotheses, and share insights seamlessly.
AI-powered summaries: focus on what matters
With Session Replay Summaries, AI takes the heavy lifting out of data analysis. Instead of spending hours manually reviewing each session, Contentsquare’s AI summarizes user behavior patterns across one or multiple sessions in seconds, delivering critical insights directly to you. Summaries include:
Key insights: quick bullet point takeaways about the sessions of interest. Where did users go? How did their behavior differ from the typical activity observed on these pages?
Potential issues: information about potential issues or friction encountered by the user with time-coded links, allowing you to jump to specific moments of interest in one click
Aggregate behavioral trends: get a glanceable summary of the user’s journey, including where they navigated, got stuck, and spent the most time
Save hours with industry-leading, multi-session summarization
Beyond individual friction points, Session Replay Summaries uniquely identify overarching patterns across multiple user sessions, eliminating the need to choose specific sessions to watch. Whether it's recurring frustrations within a form field or consistent delays in loading times, AI highlights the most impactful behaviors and patterns, enabling you to address issues that affect a broad user base.
Prioritize actions for maximum impact
By leaning on AI to save hours of time spent watching replays, your team can easily incorporate experiential learning from your users into your daily and weekly routines.
Teams that regularly identify the most impactful customer issues can quickly prioritize actions that significantly enhance the user experience and drive business results. This ensures that resources address the most pressing customer issues early and often, creating a culture of customer-centric development.
According to Contentsquare, organizations that are actively monitoring and managing digital experience performance are seeing a 4.5x reduction in friction compared to their peers.1
Driving analytics adoption with AI assistance
As organizations strive to become more data-driven, aligning teams around common metrics has traditionally been challenging. With the implementation of natural language interfaces, non-technical users can quickly query and surface the insights they need to make fast decisions.
Since its launch last summer, Contentsquare's Product Analytics CoPilot has seen rapid adoption, with over 50% of product analytics customers integrating the feature. This integration has led to increased organization-wide weekly analytics usage. Recognizing its popularity, Contentsquare is extending AI CoPilot’s capabilities to its core platform, to encompass experience analytics and monitoring. This expanded feature will be available in a limited beta version in April.
Preparing organizations for an agentic future
In addition to developing practical AI solutions to help teams easily interpret complex digital journeys and take informed action quickly, Contentsquare is also working on preparing brands for the next era of customer interactions. As the digital landscape shifts toward an agentic future, the company is doubling down on building its own AI agent capabilities to empower digital builders.
Looking ahead, our vision is a dedicated AI analyst for every digital builder. We have taken a practical approach to leveraging AI, by first implementing AI within our products to save time and improve ease of use today. These also create a robust library of tools for future agent-driven capabilities.
The AI analyst we envision must be able to take broad objectives and autonomously make a plan, choose from a wide range of analytics tools, use those tools, and then synthesize the results into concise, clear, actionable insights and suggestions.
—Lucie Buisson, Chief Product Officer, Contentsquare
Contentsquare will be unveiling further innovations at its flagship CX Circle event in London on May 13, 2025.
1 Digitally-disciplined organizations use Contentsquare's Digital Experience Monitoring (DEM) solution (combining behavioral and technical data like website performance or errors) weekly or more frequently to optimize the visitor experience.
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